TV Advertising,
Reimagined.
Where Adgentic stands today, what we shipped, where we're going, and what we need from the board. 75 minutes, on the record.
Why we formed this board.
In the room
- Ben BrennerCEO
- Carlton HickmanCCO
- Ajit SrivastavaCTO
- James GoldsteinCRO
- Advisors & BoardVoting + non-voting
What we want out of today
- Everyone aligned on where the business stands as of today.
- Shared agreement on what we're trying to achieve and how we intend to get there.
- Advice on key issues — not just status.
- Voting items handled cleanly, closed door.
Where Adgentic stands today.
Fundraising
Round officially closed — $3.25M from PubMatic at $9.25M pre-money.
No additional capital at this point unless an opportunity arises that materially accelerates GTM and is approved by the board.
Beta clients
| Client | Status | Ad Spend | Flight Dates | Renewed |
|---|---|---|---|---|
| Geri Lynn Nissan | Live | $3,000 | June 1–June 7, June 15–June 23, July 1 Pending | ✓ |
| Take 5 | Live | $1,000 | June 1–June 30 | Renewal Pending |
| Schmidt Family Restaurant Group | Live | $2,500 | June 23–July 1 | Renewal Pending |
| Cicis Pizza | Live | $1,250 | 6/30–7/30 | ? |
Key learnings since inception
- Creative is both the wow moment and the biggest blocker.
- AI creative is hard — harder than it looks.
- The local ICP is phone-first.
- Local ICP is less sophisticated than initially modeled.
- Budgets at the low end are too small — pushing from $1–5K/mo into $5–10K/mo.
Public launch · mid-Q3
What needs to be true to launch:
- Creative passes "doesn't look like AI / generic."
- Platform fully functional and bug-free, billing included.
- Reporting chatbot trained on log-level data.
- New website live.
Financial snapshot · as of June 14, 2026
Jan–May books closed · Prepared by Nume AI CFOChecking + CD (liquid)
At $133.8K/mo burn
Forward normalized rate
Pre-revenue stage
Cash position
- Checking (BofA + Chase)$1,530,702
- CD — 6-mo term (matures ~Nov 2026)$1,000,000
- Total accessible cash$2,530,702
Forward monthly burn · $133,785
- Personnel$70,00052%
- AmanTech$41,66731%
- Paid Growth$11,5189%
- Legal (Pillsbury)$8,0006%
- Software & G&A$2,6002%
Personnel + AmanTech = 83% of burn. May 2026 baseline; one-times stripped ($75K AmanTech back-pay, $82.7K Pillsbury close).
Runway extension by client count
20% take rate · $6,000/mo avg media · $1,200/client/mo revenue
| Clients | Media / mo | Revenue / mo | Net burn / mo | Runway |
|---|---|---|---|---|
| 0 | $0 | $0 | $133,785 | 18.9 mo |
| 24 | $144,000 | $28,800 | $104,985 | 24.1 mo |
| 53 | $318,000 | $63,600 | $70,185 | 36.1 mo |
| 75 | $450,000 | $90,000 | $43,785 | 57.8 mo |
| 112 | $672,000 | $134,400 | ~$0 | Breakeven |
Every month of delay consumes ~$134K. 24 clients is the near-term target.
31% of forward burn — board should have line of sight on scope and duration.
What we shipped. What's next.
Platform Architecture Rebuild
Created a scalable foundation and tool set for all future features and interfaces to sit atop and cleanly plug into.
- Async job control: SQS, persistence, retries, cancellation, LocalStack.
- Spring Boot as central auth — JWT, tenant access, resource authorization.
- Consolidated to Java + MySQL; retired MongoDB & FeathersJS.
- Structured logging, request correlation, Prometheus, OpenTelemetry.
- 2,190 passing unit/integration tests · 64.5% coverage.
- Jenkins + Ansible deploys: dev, QA, dev3, prod.
- Campaign lifecycle, pacing, geo, margin moved server-side.
- Billing: advertiser payment methods, promos, refunds, offer codes.
- Pre-signed creative uploads for large media.
UX/UI Redesign
Created a more modern, simple user interface that scales with new features, and cleanly helps clients through every step of the process, from research through reporting. Began the foundation of moving toward a chat-based, agentic platform.
- Complete overhaul of Onboarding & Settings.
- Complete overhaul of Research.
- Complete overhaul of Campaign Generator.
- Complete overhaul of Creative Library.
- Complete overhaul of Creative Generator.
- Complete overhaul of Reporting.
- Persistent left-side agentic chatbot across every platform page (debuting in Reporting).
PubMatic integration
Migrated from Clearline to PubMatic per the commercial terms of our raise. Entirely API-based integration — Adgentic functions without ever opening PubMatic Activate.
- Replaced Clearline with PubMatic Activate as the active DSP.
- Advertiser, campaign, placement, line item, creative via PubMatic APIs.
- Targeting, budget, bidding, pacing, activate / deactivate / relaunch.
- Report ingestion & processing for campaign reporting.
- Auth, token refresh, retries, op logs, automated tests.
New features
Client-feedback driven, we've begun rolling out feature enhancements that will help drive revenue.
- Smarter geo targeting
- Enhanced brand identity recognition
- Export plans to PDF
- Enhanced end card options
- Creative library
- Independent creative flow
- Reworked onboarding
- Whitelabel capabilities
Creative Orchestrator — from manual pipeline to self-correcting agent
Manual video pipeline
- Linear, fire-and-forget steps triggered by an operator.
- Static prompt templates with variable interpolation.
- Each step blind to the others — no shared context.
- No quality gate; bad output passed silently to humans.
Creative Generation Agent
- Single Meta Prompt to a planning model synthesizes brand, goals, and research into one shared creative strategy.
- Three-LLM loop at every step: Generator → Critic (0–100) → Reviser rewrites the prompt and retries.
- Serializable AgentRunContext — a live, chat-ready thread streamed over SSE.
- Operators can override or chat mid-run with full prior context.
Quality, embedded
- QC moves from human cognitive load into the system itself.
- Tone, visuals, character, narrative carry across all 8 stages.
- Fails loudly — flags for review instead of shipping broken work.
- HITL shifts from micromanagers to strategic directors.
Delivery timeline
Coming in the next quarter or two
Agentic UX/UI
- Agentic Campaign Builder
- Agentic Targeting Change Analysis
- Agentic Creative Builder
Performance capabilities
- Pixel-based attribution
- Pixel Agent
- Ghost-bid incrementality
Performance integrations
- Triple Whale
- Northbeam
- Rockerbox
New website & branding
- Modernized logo
- New messaging & imagery
- New design elements
What should we prioritize over the next 12 months?
The motion, the math, the market.
Sales motion
- Cold-call-primary outbound to local SMB owners; email & LinkedIn as support. Cold call drove 14 of 17 booked demos.
- Two outsourced call centers (SalesHive, Sales.co) + internal rep (James as acting SDR).
- Demo carrot: free :30 spot.
Messaging
"We build your :30 spot and run it on HBO Max, Disney+, Hulu."
Lead with the deliverable + ease of getting on TV. Demos land positive (7 of 10 completed were positive or won). Recurring blocker: creative quality.
Pipeline math · 1.5 months in
Outbound dialed
9% connect rate
0.21% book rate
23.5% win rate
Cost of new customer
Key insights — top of funnel
External SDR firms = speed, but expensive
SalesHive & Sales.co give initial scale at a premium. Internal SDR is roughly half the cost per demo at $75K annual comp.
Owner / operator is the decision maker
14 of 17 booked demos and 3 of 4 closed-won advertisers came through the owner / operator.
Prioritize multi-location operators
Pro: unlocks bigger spend. Con: more likely to bump into agencies and higher attribution expectations.
Channel partners & vertical agencies for leverage
One win = multiple advertisers. Ex: Slice × Universal Ads (channel), MeanPug (personal-injury law agency).
Action items
Lean on channel partners
The lever to hit 50 clients without scaling cold volume linearly.
Find a better cold-call partner
In market for a US-dialer specialist firm with more scale at similar pricing — plus a future SDR hire.
Test new verticals
Beyond Auto, Home Services, QSR, and Law: Dental / Healthcare, Med Spa, Fitness, Retail, Insurance / Mortgage.
Are we focused on the right market and the right motion?
The number that extends the runway.
Outbound
+15 mo runway50 outbound clients at $6K/mo each.
Monthly inputs per SDR
How we get there
- Cost per dial: $2.66 → $1.25Internal dialer ($6,250 buys 5K dials) vs external US dialer ($8K buys 3K dials).
- Booking rate: 0.3% → 0.5%Internal SDR with creative-led spear tip + improved workflow & talk track.
- Win rate: 20% → 25%Improved creative and attribution functionality.
Channel partnerships
+8 mo runway20 advertisers through channel partners at $10K/mo each.
How we get there
- 4 channel partners × 5 advertisers eachClose one new partner per quarter over the next 12 months.
- Initial list: 50 vertical-specific ad agenciese.g. MeanPug (personal-injury law).
- Initial list: 50 non-agency channel partnerse.g. Slice × Universal Ads.
- CAC primarily relationship-based~16× cheaper to acquire than outbound clients.
Outbound ($60K/mo) + channel ($40K/mo) = $100K/mo in revenue — extending runway by ~4.5 years.
Two open questions.
Customer focus
How upmarket should we skew? Do agencies make sense at all — and when?
- Is there easy, relationship-based agency money through the board that makes sense?
- Is there publisher money through PubMatic that makes sense?
- Both would be bridge financing toward the ultimate goal — end advertisers at scale.
Current customer GTM
What might work beyond simple volume plays?
- Which channel partnerships can we realistically leverage?
- Do we have relationships in the room that can help open those doors? (James leading.)
Closed door · 15 minutes.
Formal actions
- Approve 409A valuation.
- Option grants & equity matters.
- Corporate resolutions.
Executive discussion
- Board feedback.
- Governance matters.
- Follow-up action items.
TV Advertising,
Reimagined.
Questions, pushback, and intros — all welcome. Let's get to work.